The video above illustrates how we incorporated Aurasma into our promotional poster. As the video illustrates when you hold your phone (when using the Aurasma app) above the poster, it automatically plays the teaser trailer (sound included). The benefits of this being that if this was part of a promotional campaign then posters would not only have a distinct edge, but also be able to target particular audiences- commuters would be targeted with the use of bus, tube and train stations- pedestrians with the use of bus billboards, bus side billboards, street billboards and shopping centre billboards- and drivers with the use of bus side billboards and street billboards.
This is especially effective since it merges two aspects of promotion in one: the poster and teaser trailer, with this merging causing heightened interest not only in the advertising itself but the product.
If we were to complete this task again, we would likely tackle a different format- keeping the poster as a poster format but having the Aurasma make the falling feathers in the background continue moving. Therefore, we would have a selection of posters to again continue spurring interest within our product.
This promotion is primarily digitally based, therefore suffices in targeting our preferential age group of 18-35 years old, whom would likely download the Aurasma app due to intrigue from the poster.
Possible Promotional Locations
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