The clever use of the graphics to make the website appear as a room likens it to the title and creates an unusual visual attraction towards the website for the viewer. The initial website is a large picture of the two main protagonists within an embrace, illustrating obviously their relationship within a hopeful image for the viewer whom thus after watching the trailer will be aware of the characters escape. The colour palette used throughout the film, trailer and poster reappears in the website too with the use of the blue mis en scene and filters, opposed by the bright yellow font that makes it easier for the viewer to navigate the website. To the right within large yellow writing, are the awards the film has received (namely the actress) including a symbol of the oscar to ensure people understand what an academy award is... therefore they are also accommodating towards those whom are not largely interested in the film industry but more the commercial aspects. Once you 'enter' the site, clips from the film play in the backdrop whilst the main protagonist's (the mum) voice sings over the top as you scroll through the website, in an attempt to establish a relationship with the characters before the film has even been watched. The awards appear once more yet these include much less commercial awards, thus is more directed towards the cinephiles interested in the artistic side of film making etc. Inspiration we will take from this most likely is the use of the similar colour scheme to depict a clear promotional package, but what we found particularly attractive was the slideshow of quotes about the film that appeared at the top of the screen, so that they were not too overbearing at once but faded in within an order: this is what we'd wish to duplicate.
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