Above is the three variations of the layout for the website of 'Moonlight'. These are revealed within a slide show motion, with each picture fading consecutively into the other revealing the three main characters. The use of a picture instead of moving image was a rare find when conducting our website, however it is an aspect of the website we would like to take inspiration from. As we believe with a well shot and distinctive image, a photograph can prove a powerful tool to provoke empathy from the viewer since due to the lack of movement it allows the viewer to focus on the character: emphasis being on their eyes. Moreover, the title is clear and distinct across the screen, yet is in a thin font so as not to distract from the pictures and to not cover up any important aspects of the photographs. Social media links are small, yet due to being white contrast to the coloured backgrounds so are still clear and distinct, this white font also revealing other aspects of font. These include tabs such as 'Watch Trailer' 'Get Tickets' etc but more importantly the tag line 'This is the story of a lifetime' which is also used on the film poster to demonstrate relation. In quite large font moreover, almost as large as the title is the Academy Award 'Best Picture' to emphasise the acknowledgment the film has received within the film field: this is likely to attract audience members such as cinephiles, a successful use of promotion.
No comments:
Post a Comment