Title: The title is positioned in the top left corner in block capitals within the font 'Avenir' in order to correspond to our other media texts such as the font within the teaser trailer but also the font used across our website.
Tagline: The process of choosing our tagline has been evaluated within another blog post (see Tagline label) however, we decided aesthetically to position it just below the title, as we thought this would ensure the tagline would be seen. However, we constructed it within a smaller font that is italicised to distinguish its difference from the title itself.
Awards: The awards that our piece has received is illustrated in the teaser itself, and from deconstructing other posters it became paramount to demonstrate these awards as a promotional device. Therefore, we kept them as a logo format so that they were more distinguishable, and positioned them below the tagline as the title, tagline and awards go consecutively below one another in importance. By illustrating these awards however, cinephiles (an audience group which we are attempting to target) would understand the recognition the film has got within the film industry prompting them to go and watch it.
Reviews: Even though there were a large number of reviews within our teaser, we decided to utilise the power of three by finding three varied reviews from trusted newspapers or websites that would attract audience members to see the film. Our 'Guardian' quote was what audience members found most intriguing out of the reviews, since it highlighted the plot, genre and demonstrated the issue we were attempting to target. However, by including this substantial review, we needed the other two reviews to be minimal so that the reviews didn't overcrowd the poster, hence used just one word reviews instead that are powerful but simple.
Social Media: The top right hand corner has just the two symbols for Twitter and Facebook, as since our audience is 18-35 it means these symbols will be recognised by the target audience hence it is unnecessary to write the links to the actual pages themselves. Social media needed to be included again due to the target audiences usage of digital technology, as again this can act as a means of promotion in itself. The hashtag, for twitter especially, is found at the bottom of the screen beside the release date, since this can act as a promotional feature for if this becomes a trending hashtag it will increase interest amongst the audience.
Website: Next to these symbols in block capitals is the link to our website, with a simple and straightforward webname it makes it easier to find and more memorable. The deconstruction of our website can be found on a separate blog post (refer to tag Website).
Production Company: As we are attracting cinephiles especially as part of our target audience, combined with survey results suggesting that our audience are attracted towards a film due to the production company, it was essential that we used our production company logo. The 'Netflix' logo therefore appears in the bottom right hand corner, this is the same symbol used within our teaser and the same symbol used for all of Netflix's own productions. Since there are no variations of the symbol, it is highly identifiable attracting fans of this production company especially.
Release Date: The release date we left ambiguous to just 'Out 2017', this was also at the bottom of the poster in small font. We didn't want this to be a large part of the poster as we wanted the audience to look on either social media or our website to find out when it is released. This causes our audience then to look at our other promotional features that would likely make them want to watch the film even more, as our website and social media would have their own promotional features also.
Certificate: This is highly important as even though our target audience is 18-35 due to the mature content and social issue being targeted which is sexual assault. Because the rape is only subliminal our piece would be a certificate 15, which widens our audience even more.
Image: The image itself works on the frame of thirds. The left third is comprised of the domestic space, her bedroom, with the falling feathers identified also. This highlights the realism aspect of the piece, with the symbols highlighting the abstract techniques we use of symbolism (identified also in the teaser and website). The middle third is predominantly our protagonist's face, an emotional photograph it breaks the fourth wall and has the audience look at our protagonist directly- creating a relationship between the two. This photograph also evokes sympathy and pity for our protagonist, and is also the background for our website also due to this fact. The right third therefore, appears at first glance to just be a location shot of the woodland, but on closer inspection the outline of a males face is recognised. Having only the side profile outline, demonstrates the central issue of our piece, how the perpetrators are rarely caught meaning that victims lack justice- but also appears sinister and menacing since it is his shadow that blocks her face. Therefore, the use of all three together highlight the protagonist, plot, issues and location, demonstrating her turmoil of wanting to move on with her life but always being reminded of her past ordeal, hence she is positioned in the location of her domestic ( her bedroom) and the location of her rape (the woodland).
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