Again we have a second film poster which has artistically used photographs to demonstrate a link to the films promotional poster as a promotional package. But this one is far less personable, instead being an active shot where the viewer appears to be a detached observer to the scene, provoking intrigue to its narrative and context. Similarly it also uses the won awards for film festivals as a means of promotion to those interested in the film industry especially, this is used far more obviously since before you enter the site all of its awards appear on the screen- we would not use this technique however, for we want the viewer to enter the site and be subject to the plot etc immediately, moreover due to the genre, as a British social realism, we would be limited on the large awards we would receive such as Oscars or Academy Awards. Alternatively however, the actresses and actors have been referenced which is likely due to their reputation within the film industry... this will also promote the film towards fanbases etc which we cannot employ due to the convention of our genre being that unknown actors and actresses as the protagonist to increase reality.
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