The film poster for Independence Day (1996) stands out as one of the most effective I've seen, for many reasons. Firstly, the predominant colours used are warm, earthy colours, with the bottom of the screen black- reflecting the unknown. The spaceship is filled with oranges, reds and yellows, shining a bright white light on New York City. The film poster doesn't reveal too much narrative as no characters are visible however the huge spaceship hovering over the city does provide an indication of what the film could be about. The size of the spaceship dominates the poster and significantly dwarfs New York City- making the Empire State building look vulnerable and weak.
The slogan 'don't make plans for August' is slotted in under the title, this is an example of clever word play and the size of the font could be seen as a marketing technique where the audience would have to stop and read it- very creative.
The slogan 'don't make plans for August' is slotted in under the title, this is an example of clever word play and the size of the font could be seen as a marketing technique where the audience would have to stop and read it- very creative.
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