WHAT IS AUGMENTED REALITY & WHAT IS AURASMA?
Aurasma is a modern augmented reality technology app that incorporates both physical and digital to allow two dimensional images and posters come to life within your phone. In innovative ways Aura's can be used within education, games (augmented reality is famous from Pokemon Go) or as we would utilise it through advertisement. Our phones are generally with us all the time, however when we are on them we are not always searching on internet browsers or on social media platforms, therefore Aura's have the edge that they do not rely on websites or socials to show their advertisements but can be positioned at tube stations; on the sides of busses; taxi or uber windows; bullet boards in universities or colleges; or even on general advertising boards found in towns and cities. However, the edge being that they can interact with these advertisements making them far more tempting to actually stop and connect with.
HOW WILL WE CREATE THE AURA?
Below is the step by step process of how we will create our aura.
Our Aura will be just our film poster and if you hold your device in front of it our teaser trailer will actually play.
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