The 'London to Brighton' film poster is far more graphically complex. It is constructed of seven images of the various characters that are integral towards its plot, these are edited to appear that they are ripped around the edges due to its sinister, dark plot of child prostitution and murder. The title is in bold dark letters that are slanted across the middle of the poster, with the two locations demanding attention of the viewer (this is because these two locations are integral to the plot as it is where the entire film is set). The tagline is also bold and in caps lock also, however is not as emphasised due to the light grey font colour chosen instead of the black. This tagline is quite poignant as it speaks volumes about the plot of this film, 'INNOCENCE HAS NOWHERE TO HIDE' is to exemplify how the child Joanna, is on the run. The top three images are especially significant since the photography is surrounding the eyes of all three characters, eyes being the window to the soul, these images are to reflect the emotions of the characters: primarily fear for the two females, but an eerie determination within the male. The photograph of the two females together establishes location, as it is obviously Brighton pier, being positioned below the title highlights this further. USP's are absent but the directors name is evident, highly due to their reputation in the film industry. The top of the poster is designated for film reviews, the most obvious and eye catching being 'Best British Film Of The Year' by The Guardian, this even has a red back drop to emphasise it even more compared to the other two film reviews below it, this is likely because it is a bold statement due to the superlative 'Best' and could be deemed as a highly persuading statement for anyone who did want to see it.
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