The film poster for Fish Tank utilised framing, the power of thirds is especially apparent here. Having Mia positioned in the furthest right corner allows a larger amount of wasted space to include the titles, reviews and especially USP's. It appears that with the USP's last names font are in bold, likely because 'Fassbender' is more commonly known by his last name rather than his first name 'Michael'. However, the director's name 'Andrea Arnold' is completely in bold, likely due to a reputation that she has within the film making industry, making her highly recognisable. Mia within the photograph is facing outside the window, in an absent stare, this is to highlight the loneliness which she experiences throughout the film, and is at the core of her characterisation. The blue font has a childlike quality to it that reflects off the pink doodled wall, however the rips and yellow stains demonstrates it more as a coming of age film. In the top right corner above her head there are the awards from prestigious film festivals such as the 'Edinburgh Film Festival' and 'Cannes' whilst next to her shoulder to the left are star ratings from highly regarded papers such as 'The Daily Telegraph' 'The Times' and 'The Independent'.

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