Final Cut Pro would be the element of technology most imperative to the construction of our teaser trailer, as not only did it comprise our footage together to create our teaser trailer but was fundamental in all elements of our post production. Examples include the post production of our sound which included the layering of sounds: the non diegetic soundtrack, underlying wind recording and record player needle that is layered at the start and finish. In the video above it illustrates how we composed a compound clip of our music, since the conventions of a teaser is to be between 60- 90 seconds, our 3 minute soundtrack would be too long for it all to be included, therefore, to make it appear like a non- diegetic record player skipping we bladed the last 0.5 seconds of soundtrack in the middle of the 'ooo' sound, and repeated it 3 times layering them on top of one another: the repetition imitating a skipping record. Furthermore, to instil our colour scheme within our teaser trailer it allowed us to add tints to elements of our teaser trailer examples being the stop motion of our egg which had a cobalt blue tint overlaid to fit into our teaser, in order to create the stop motion itself we had to create a compound clip. Within this compound clip, we had two clips of the egg in the same position (one with a crack the other without), utilising a straight cut edit between the two, it made the egg appear as if it broke itself which was our intended effect. Moreover, we to make the protagonist appear disorientated, within post- production using Final Cut Pro, we duplicated the footage four times, then layered them on top of another having each start consecutively after the other; reducing the opacity of each clip, their transparency ensured you could see all four clips at one. This created through post- production the effect of her feeling faint from understanding what has happened, as each clip lacked clarity and each moment appeared to extend slower. Not only this, but we had to incorporate text into our piece wit the use of reviews, titles and cast, therefore to have our piece correspond to the ancillary texts we used the same font (refer to separate blog post on ancillary texts). What was important however was the placement of text, being in shots to reduce wasted space, or to fade in with corresponding footages (such as when the milk is poured into the water, the 'Grace title fades in with it.)
Aurasma was incorporated additionally to give our promotional poster an edge, whilst also combining our ancillary text with the teaser itself. In the video above is the process of creating the Aura and also the final effect, which as a promotional package is more inviting and targeted towards our target audience aged from 18-35. We had to upload a trigger image which in our case was our film poster, this is the image that the audience hover over with their phone, then we had to upload an overlay that from the above footage is obviously our teaser trailer.
In order to produce our website we had to construct a website which was produced using Wix.com. Researching into possible templates associated with creative careers (art portfolios etc) until we found our appropriate template. From this we manipulated and changed the template incorporating fades, text and moving backgrounds. Not only this, we created additional tabs for extra information such as: statistics, crew etc. One of the strengths of Wix is that they allow you to time when certain aspects of the website appear on screen, therefore, the screen is just an emotive image of our protagonist, until 3 seconds later our teaser trailer, tagline, title and reviews all appear at once within a fade. Wix tools, also, allowed us to create a slideshow of reviews so they appeared consecutively after one another- this was because we did not want all our reviews on the website at once since we felt it would make the website appear cluttered and distract from the emotive footage of our protagonist.
Utilising Adobe Photoshop we created our promotional poster focussing especially on layering so that we incorporated the protagonist, reviews, tagline, and location. The tools used especially were elements such as the eraser tool, but also tints to incorporate our colour scheme as we did with the egg. Layers are paramount to the construction of our poster, as we had to layer a number of aspects: images of the woodland; the outline of the males face; the photograph of our protagonist; images of the feathered bedroom; the title; tagline; reviews; social media components and website.
Blogger was of equal importance to Final Cut Pro, being crucial to our research and planning of our product and ancillary texts. This was through deconstructions of teaser trailers, film posters and websites to be influenced by real media texts of our genre and also understand the conventions of our genre also that we were willing to conform to and subvert. Furthermore, through blogger we illustrated audience feedback from elements such as pitches, surveys and questionnaires to manipulate and change our text according to their feedback. Not only this but we could evaluate our construction stages throughout, finding strengths and weaknesses within each stage and changing our products accordingly. Research was also undertaken of similar media texts such as their narrative, plot, characterisation, music, colour schemes and cinematography. Planning stages were posted and discussed such as our story boards, pitches and narrative arc to produce our ideas within a more concrete format.
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