Our target audience

Our target audience
We also had to take into the account the audience brought to us through our choice of production company. Since we chose Netflix, we had to research into the type of audience they attract through their subscriber details and statistics. This is what we found:

Audience targeted through location:

• Being an American company, the majority of their audience are US citizens. They have 47 million US subscribers and 34 million international subscribers, meaning around 52% of their subscribers are from the US. our film is targeted at both an international and US audience.

Audience targeted through age:

• Around 81% of adults between the ages of 18 and 35 have Netflix accounts in the US.
• Furthermore, research has shown that 45 to 54 year olds are the fastest growing demographic of users on Netflix, increasing by 20% over the past two years. 

Through our research into age restrictions due to film content. We found that our piece would ideally need to have a 15 rating due to the scenes suggesting sexual assault. 

Audience targeted through genre:

Being a British social realism film, we chose Netflix as our production company as it best suited our piece and would bring the issue behind our piece to a wider audience, since social realism films generally have limited distribution. 

Audience targeted through narrative:

As our piece strongly focuses on the issue of sexual assault and rape, our piece would be targeted at a huge audience, to spread awareness for the current issue in society all over the world. This in mind, our piece is not targeted at children. 

Our decision: 

With all this in mind, our piece would be targeted at an audience of 18 to 35 year olds (Netflix's predominant audience). Although being a British social realism film, we decided to target both an international and US audience, with the issue behind the piece existing worldwide. Due to the content within our film, it is not targeted to an audience of children.