DECONSTRUCTION OF OUR GENRE- THIS IS ENGLAND 83

Being a social realism piece on the Skinhead culture of the 1980's, 'This Is England 83' fits into our genre as it is a commentary on societal issues, in their case British Working Class, in our case sexual assault. What is quite original about this poster is that they have utilised a symbol specific to the stereotype of Skinhead culture (tattoos) instead as a means of typography. Not only is this eyecatching and even leaves the viewer both disgusted and mesmorised, it utilises the space well since it combines both the content of the poster with the typography, instead of sharing the space between the two. Acting as a running symbol within the film to ensue a sense of place and be identified with the rest of the group, it is highly suggestive in the poster that Skinhead culture will be central to the plot of the entire film. Even if the typography was lost, the small cross that is freshly being tattooed is widely known to the British population as being a symbol associated with such culture, evident in the film on Woody's head. 

Another convention associated the social realism culture is the lack of USP's but instead more focus on the director, due to his previous films placements within these genre it associates his name with the genre itself: so from the poster alone the audience understand it is not a hollywood blockbuster but a social realism commentary.

The dirty finger nails even further emphasise the above genre, as it loses any glamour but makes it appear more as a picture of real people getting a real tattoo.

The top third of the poster is lined with film awards demonstrating the praise which it has received from film festivals. The top winnings highlighted with "WINNER" due to the symbols of the laurel wreaths are all signifiers of the 'Sundance Film Festival' particularly prestigious awards especially for independent films. Below to heighten the praise even more are ratings and quotes of reviews all to raise its status even further as a prompt for audience members to go.

However, these are not within a large font as not to distract from the main picture, highlighting that even though he is proud of his reviews, Meadows is not solely focussed on them, but that the film itself and its title is of far more importance.